Press Kit

Resources for journalists, bloggers, and creators covering Baseline. Everything you need in one place.

One-liner

Baseline unifies Strava, WHOOP, and Garmin training data into a single athlete intelligence dashboard — no chatbot, no data selling.

Descriptions

50 words

Baseline is an athlete intelligence dashboard that connects your Strava, WHOOP, and Garmin accounts into one unified view. Built by a solo developer in Melbourne, it surfaces cross-source correlations, training load trends, AI-powered insights (on-demand, never push), geographic heatmaps, and 30+ achievements — all with a privacy-first architecture. Free tier available. Pro starts at $8/month.

200 words

Every endurance athlete has the same problem: their training data lives in too many places. Strava has your runs. WHOOP has your recovery. Garmin has your training status. Apple Health has your sleep. None of them talk to each other, and the insights you actually need — does better sleep predict better performance? does my HRV trend correlate with my power output? — require opening four apps and building your own spreadsheet.

Baseline solves this. It's a privacy-first dashboard that connects your Strava, WHOOP, and Garmin accounts and surfaces what the individual silos hide: cross-source Pearson correlations between any two metrics, chronic and acute training load trends, a geographic heatmap of every training session across all sports, and AI-augmented insights that augment rather than replace the athlete's judgement.

Built by Liam in Melbourne, Australia, Baseline is a solo-developer project — no VC funding, no data monetisation, no pushy chatbot. The free tier includes Strava integration, unlimited data retention, basic AI insights, and all core analytics. Pro ($8/month or $72/year) adds all wearable integrations, daily AI insights, weekly summaries, high-resolution heatmap, and more. A founder lifetime tier ($199, 250 spots) includes everything forever. The product launched in May 2026 after 18 months of development.

Key Features

  • Multi-source dashboards — Strava, WHOOP, Garmin in one view
  • Cross-source Pearson correlations (6 metric pairs)
  • AI insights on-demand — ask questions, get data-driven answers
  • Global training heatmap — every activity, every sport, one map
  • 30+ across-sport achievements and badges
  • CTL/ATL/TSB training load tracking per sport and combined
  • Public athlete profile pages with heatmap and badges
  • Weekly AI training summary emails (Pro)
  • Dark mode, GDPR-compliant, data export and deletion
  • Free calculator tools: FTP, training zones, race-time prediction, pace converter, VO2max estimator

Key Stats

3
Data source integrations
30+
Achievement badges
2
Pricing tiers
6
Cross-correlation pairs
5
Free calculator tools

Founder

L

Liam

Solo developer based in Melbourne, Australia. Liam was running 215 activities through 8 different platforms and writing his own Python scripts to make sense of the data. Eventually he realised the scripts were the product — so he built Baseline. He brings a data-engineering background and a multi-sport training practice (cycling, running, swimming, hiking) to the product.

Downloads

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Media Contact

[email protected]

For interview requests, review access, product questions, or media assets not included in the press kit.

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