About Baseline
Baseline was built by Liam, a multi-sport endurance athlete and data engineer based in Melbourne, Australia. He was running 215 activities through 8 different platforms (Strava, WHOOP, Garmin, Apple Health, Oura, and more) and writing his own Python scripts to make sense of the data. Eventually he realised the scripts were the product — so he built Baseline.
Mission
Most athlete apps treat their users as passive consumers of data. Baseline treats athletes as active practitioners — people who want to understand their training, not just see it. We believe the relationship between an athlete and their data should be guided, not managed; augmented, not automated. Everything we build respects that principle.
Privacy
Baseline is privacy-first. We never sell your data, never share it with advertisers, and never use it to train third-party AI models. All processing happens in Google Cloud (us-central1). You can export all your data as JSON at any time and permanently delete your account with a 30-day grace window. We use Plausible for cookieless analytics, with no tracking across sessions or devices. Read our privacy policy for the full breakdown.
Contact
For support: [email protected]
For press: [email protected]
For security issues: [email protected]